Our Story

For many years, Rose had worked in the chemical industry as a Sr. Chemical Engineer. Her heritage stemmed from a culture that depended heavily on the use of harsh chemicals which had become the accepted way to get a straight and controllable hair texture.

                                                     Rose - CEO/ Midori Family

Her parents being serial entrepreneurs also owned a salon where using harsh relaxers, and harsh chemical hair product were just the norm. It was a thing where no one really looked at the impact of these chemicals on scalp and hair care for long term use especially since they all promised to be great. Additionally, the act of toning skin with harsh chemicals were very rampant in the African culture. She had seen family members, friends, sustain severe skin and hair issues only to repeat the same pattern of using harsh toxic chemicals.

Craig has always had hypersensitive skin ever since he was born. His mother who was a nurse always tried to manage his reactions when he was little. After growing and moving away to start his family, he had come to accept it as a way of life.

                                                      Craig- CTO/ Midori Family

Today, craig tells a different story. The change to natural skin care has completely changed his skin appearance and has motivated him to join in this cause. The difference is unparalleled. A former United States Marines and a highly talented Engineering Director, Craig has a big heart and a desire to provide better options for family care.

Vivian has always been passionate about hair care. For many years, she had tested and investigated numerous collection of products which have all in some way resulted in harsh consequences on hair and skin . As a result of her vast research and business accumen, she is an invaluable asset to our team.

                                                     Vivian- Vice President of Marketing/Midori Family

After seeing the use of these chemicals in many skin care products, hair products, and everything from the use of harsh chemicals in family products and pets.We decided enough was enough.  We believe that no matter what culture you belong, you can embrace the natural beauty of just being you. We eliminated the use of harsh chemicals from our lives and have not looked back since. The enormous benefit that comes from using natural and organic products is simply amazing. We couldn't believe it took us this long to get to this point.

We can change tomorrow by beginning today! Our product is like none in the market literally. The difference comes in the premium quality of our ingredients and in the effectiveness of our products. Hence, Midori family was born.

Click here to learn more about our impact and mission