Our Story

 

Midori Family Natural is a skin and hair care beauty brand that is committed to using pure and healthier ingredients. 

 

 

                                            Ifeoma Rose - CEO/ Midori Family

                        "Intense botanical nourishment with skin sensitivity in mind"

Personal Journey

For Ifeoma, the mission began long before her professional career. Her foundation was laid in her mother’s hair salon, where she spent her childhood immersed in the world of beauty. As a young girl, she would sit quietly and watch, listen, and learn the intricate rituals of hair care. She saw the confidence a healthy style could bring, but she also witnessed the quiet damage being done.

Growing up in a culture where harsh chemical relaxers were the standard, she saw firsthand the long-term erosion of scalp health and hair vitality. These early observations stayed with her. When the natural hair movement emerged years later, she searched for clean alternatives, only to find a marketplace saturated with "identical" formulas that offered little more than basic, temporary hydration

The Engineering Catalyst

The true turning point happened in the field. Donning a hard hat, safety goggles, and a jumpsuit, Ifeoma realized that even with industrial protective gear, chemical exposure was taking a visible toll. She realized that the exposure to chemicals even with protective coverings were not helping her skin; hyperpigmentation, dry skin, lack of hair moisture; were some of the issues needing to be addressed. She listened as other expressed concerns about their health and exposure to some of these chemicals. Again, she realized some of these chemicals were trace impurities that came into both skin and hair products. Once again without sufficient solutions to resolve them, She Launched Midori Family in 2017. 

Midori Refers to “Green”. Combining the secrets of the West African culture and some key foundational baselines from her time in Shizuoka, Japan, She was intrigued by Japan's attentiveness to healthier choice ingredients; the low sugar, the simplicity of lifestyle, the culture of honor , the farmers and green tea fields. Now, combining that with the authenticity of Africa's raw ingredients such as pure aloe, Shea butter, and some never seen exotic amazing ingredients of the motherland. Midori family was born.

Our mission is to provide skin and hair care products made from high purity tested herbs, organic certified oils, and safer ingredients. Using her 15+ years as a Chemical Engineer, she focuses on highly concentrated plant-based extracts and oils unique to the industry and expertly blends them into exceptional performing products that cater to sensitive, dry, oily/combination skin, anti-aging benefits and healthy hair growth & care.

Formulating in a way that is gentle with thoroughly selected list of ingredients, Midori Family provides a revolutionized way of infusing botanical extracts for luxurious healthy skin and hair care